More from the press release:
SUMIKO ANNOUNCES ACQUISITION OF ROTEL USA AND LATAM DISTRIBUTIONMay 5, 2020 Press Release
THE COMPANY IS THRILLED TO ADD THE DYNAMIC BRAND TO THEIR ROSTER OF HIGH-END AUDIO BRANDS
MAPLE GROVE, MI – May 5, 2020 – Sumiko has been appointed as the new US and LATAM distributor for Rotel Electronics. Under the McIntosh Group umbrella, Sumiko’s acquisition of Rotel is a strategic step toward their goal of becoming the premier distributor of high-performance audio and video products.
Sumiko approaches all new product categories and market growth opportunities with a strategic and disciplined eye. Rotel has nearly 60 years in the industry, known as a high-quality, high-performance, and high-value audio and video electronics brand. The Rotel brand and products complement Sumiko’s current business portfolio and brand roster, extending customer reach with the addition of a wider range of products and price points.
“We are thrilled to add the amazing Rotel line to our brand portfolio,” states Jeff Poggi, President and CEO of Sumiko. “We are excited to work with the talented group of likeminded, passionate music lovers at Rotel. The Rotel brand enables us to offer more value to both our specialty retailers as well as our fast-growing custom installation dealers.”
“Rotel welcomes the opportunity to work with Sumiko in the USA and LATAM to service our family of current and new customers,” says Peter Kao, Rotel General Manager and member of the Rotel Family. Kao continues, “Building on Sumiko’s dedication, passion for audio, and exceptional collection of brands, we are confident in maintaining our commitment to excellence as a family-owned-and-operated company.”
Sumiko will begin US and LATAM distribution effective June 1, 2020, and all Rotel products will be available through authorized dealers.